JOY is the Goat is a collection of 555 unique NFTs, created in collobration by contemporary artist John Orion Young, aka JOY and Gary Vaynerchuk. JOY's colorful style is instantly recognizable featuring vivid cartoonish creatures, equal parts endearing and disturbed. JOY is known for being a pioneer in creating their own contract and having the first 3D artworks on the blockchain.