"Sotheby's has become the first auction house to launch its own dedicated NFT marketplace, called the Metaverse."

JOY 2, JOYbot (2019) was the hero image on Hypebeast's Sotheby's Metaverse launch story. Credit: "JOY, Joybot, 2019. Collected by Pranksy." Caption: Courtesy of Pranksy and Sotheby's.