JOYWORLD, the vibrant and playful brand known for JOY, and JOYtoy NFTs, has teamed up with internationally-recognized graphic design team Berger & Föhr to launch a new website.
Berger & Föhr, founded in 2010, has built a reputation for delivering culturally significant, on-brand creative work that exceeds expectations. Their output spans a broad range of strategic graphic design work, including brand strategy, art & creative direction, brand identity systems, environmental graphics, exhibition design, illustration, packaging design, publication and book design, websites and mobile app design.
For JOYWORLD's new website, Berger & Föhr approached the project with their signature blend of creativity, original thought, and talent. Their mission was to deliver a site that captured the essence of JOYWORLD's brand while delivering an exciting and engaging digital experience for visitors.
"We believe that the best brand identities are mnemonic devices, vehicles for meaning-making, and containers of embodied emotion," says Berger & Föhr. "The best identities grow in significance and depth through usage, application, and varied yet consistent repetition. We seek flexibility, appropriateness, and resonance in all the identity systems we help create."
The result is a website that is a celebration of joy and whimsy, with vibrant colors, playful animations, and interactive elements that transport visitors to a world of wonder. From the JOYtoy Machine to the individual profiles for JOYs, every detail has been thoughtfully crafted to embody the spirit of JOYWORLD.
With the new website, JOYWORLD is poised to bring even more JOY and magic to their collectors around the world, thanks in no small part to the talent and creativity of Todd Berger & Lucian Föhr.
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